Business Opportunities Weblog

May 2, 2007 by Rich Whittle | 1 Comment

BizTimes Daily:

Wisconsin entrepreneur Herschel “Buzz” Peddicord today launched BoomerTowne.com, a new informational Web site for all things baby boomer-related.

The site features a variety of content on topics ranging from health and travel to retirement planning, as well as activities including weekly poll questions and a scavenger hunt with a grand prize valued at $10,000.

The venture’s Town Council will include: Montel Williams, talk show host; Denise Austin, fitness expert; Dr. Robert Rey, plastic surgeon and cast member of “Dr. 90210;” Dr. Stephen. Covey, author of “Seven Habits of Highly Effective People;” Dr. John Gray, author of “Men are From Mars, Women are from Venus;” Sara Moulton, host of Food Network’s “Sara’s Secrets” and executive chef for Gourmet magazine; Dr. Marion Somers, author of “Elder Care Made Easier” and eldercare expert; Nan Zimmerman, travel expert and host of “Nancy the Navigator” on the WE channel; Terry Savage, financial columnist, Chicago Sun-Times; Dr. Bob Arnot, foreign and medical correspondent; Gary Player, golfer; Karen Thomas, president of Oxford Health Care; John Herbers, attorney and chair of Milwaukee-based Reinhart, Boerner, Van Deuren S.C.’s estate planning department.

Photo by BoomerTowne.

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Tags: Internet, Niche, Strategy