Great Biz Read: The Seven Habits of Highly Effective People
Of the thousands of business books published in the last 30 years, only a handful have withstood the assaults of changing times and changing objectives to remain as relevant today as when they first came out. This week we present five books worthy of space on any entrepreneur’s shelf–now and in the future.
Today’s book, The Seven Habits of Highly Effective People by Stephen Covey.
One of the best-selling, non-fiction titles ever, Covey’s book camped on The New York Times best-seller list for five years. Anything but a simple read, his approach to success melded a highly structured approach with what amounted to good, old-fashioned values. Unlike the typical self-improvement author, Covey didn’t promise quick results. Instead, he laid out a long-term program of study with many prerequisites before graduation.
He also brought home as no one before the importance of balancing personal and business achievement. His treatment of effectiveness was holistic, calling for as much or more effort to go into the inner entrepreneur as the outer enterprise.
Covey’s book is almost required for any entrepreneur who wants to consider himself or herself well read. Also, Covey started his work on the book by studying the success of literature going back more than 200 years. As a result, it’s based less on changeable factors like technology or competition and more on relatively immutable personal human values.
Photo by Simon & Schuster.
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