A closely held tech firm with some impressive financial backing is hoping to piggyback on the success of YouTube and other online video sites with a new, inexpensive camcorder geared to older consumers who may not be as tech-savvy as their kids.
Pure Digital, which makes disposable cameras sold in drugstores, is launching a new pocket-sized camcorder called Flip Video. The product, which will be available at Target, Costco, Best Buy and on Amazon.com, comes with a USB arm to connect to a personal computer or Mac.
Jonathan Kaplan, CEO of San Francisco-based Pure Digital, said the company hopes to make it easier for people to record and share video online. “There is so much pent-up demand for capturing and sharing video. But the challenge is that there is no great, easy way to get video up on YouTube,” Kaplan said.
Pure Digital is selling two versions of Flip Video, one that can hold about 30 minutes of video and another that stores an hour. The 30-minute version will cost about $119 while the 60-minute version will sell for around $149. Both devices run on standard AA batteries.
Photo by Pure Digital.
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