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Taking the Mystery Out of Mystery Shoppers


Startup Journal:

Who wouldn’t love to try luxurious products for free? It’s this premise that entices many people to become mystery shoppers.

Market researchers often solicit real consumers to anonymously evaluate the quality of a product or service by purchasing it and then reporting back. It’s a seemingly great deal for consumers — mystery shoppers are reimbursed for their expenses and get to keep the product.

But beware: There are a number of fraudulent mystery-shopping promoters waiting to pounce. In fact, last week the Federal Trade Commission charged a company called Mystery Shop Link with promoting fraudulent claims to consumers who lost millions of dollars because of the service.

So how do you find a legitimate mystery shopping gig? First of all, know that you will almost never have to pay to become one. If you come across an ad promoting a mystery shopping service that requires you to fork over any cash, move on.

To make sure you’re not swindled, follow these steps from the FTC to find a real mystery shopping job:

  • Do a Web search of mystery shopping companies. Look for ones that are accepting applications — and don’t charge a fee for you to complete it.
  • Do your homework. There are many books available on the subject, such as “The Mystery Shopper’s Manual” and “How to Become a Mystery Shopper.” Read up and understand what it takes to be a good mystery shopper.
  • Start with the Mystery Shopping Providers Association Web site at mysteryshop.org. You can find out how to register with an MSPA member company, browse available jobs and feel confident that the ones represented there are legitimate.

Photo by MSDesign.

   

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