Bra-vo: Entrepreneur Finds Niche In Market
Entrepreneur Dao Tran-Boyd is hoping never to be strapped for cash again after finding the holy grail of business: a niche product.
Bra straps sound like the kind of idea that could get laughed out of the Dragon’s Den but as Mrs Tran-Boyd, founder of Glamorous Bra Straps said: “The simple things in life are the best”.
“Until now bra straps have been a fashion nightmare, but not any more.”
She started making the items at home selling them at school fairs. When interest grew, she took the plunge and invested money to approach a wholesaler in China.
“Its simple, but it makes women feel sexy and glamorous,” she said.
Photo by Newsquest.
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