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May 15, 2007 by Rich Whittle | 1 Comment

The Wall Street Journal:

There are millions of people trying to get noticed on the Web, with everything from blogs to podcasts to videos. So with the huge glut of material out there, how do amateurs get attention — let alone become bona fide online stars?

How, for instance, did an Arizona woman giving grammar advice get to be one of the most popular podcasts on iTunes? And how do independent video series like “Ask a Ninja” or “LonelyGirl15″ draw hundreds of thousands of online viewers for each episode?

It turns out that success in the new-media world depends on a lot of the same things as in the old-media universe. Just as in Hollywood, becoming a hit takes talent, effort, timing and some luck. Sex appeal is just as valuable online as off. And getting noticed by the “mainstream” press also helps build buzz.

Most important, though, is the way Internet stars exploit the power of the Web. They employ all the social-networking tools available on new-media sites like Google Inc.’s YouTube, inviting fans to comment on their work, link to it and even copy it. And they draw on email, subscriptions and other tools to alert fans about new offerings.

So, what’s the magic formula for Web stardom? Here’s a look at some of the secrets gleaned from looking at those who have already blazed that trail.

1. Be Consistent

2. Get In Early

3. Find A Niche

4. Work Your Network

5. Act Like A Pro

6. Beauty Sells

For more details, check this out.

Photo by YouTube.