Instant Income
The ability to generate quick cash is a skill every entrepreneur would love to possess. In Instant Income, The New York Times bestselling author Janet Switzer describes dozens of tools for quick cash-flow increases.
Switzer’s tips emphasize practical and low-cost methods, including ways to upsell existing customers, prospect for quick sales, bundle products and services, and do an “Instant Income Overnight Audit” to identify hidden income opportunities in your business.
For instance, she advises analyzing customer purchase records to identify likely reorder times, then contacting past customers accordingly to see if they want to buy again.
Some of Switzer’s ideas require fairly significant investments of time and energy and may take some time to pay off. For instance, she recommends entrepreneurs burnish their images as experts in their fields, then pitch themselves as radio talk show commentators to get lots of free media exposure.
That’s not likely to bear fruit overnight. Once set up, however, that and other approaches she describes can provide sales boosts for a wide variety of companies.
Photo by McGraw-Hill.
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