Younger Generations Reforming Buying Online
Consumers under 35 years of age are evolving very different online payment and content consumption habits from adults over 35. In a new report titled, “Payment Preferences Online: Managing the Generation Gap Between Mature and Young Adults,” JupiterResearch found that younger adults are driving much of the usage of PayPal and debit cards for online purchases, product preferences which are helping to drive the marked differences in payment habits that exist between younger adults and baby boomers.advertise hereAccording to the study, 48 percent of consumers ages 25 to 34 prefer debit cards for Internet transactions, as compared to only 39 percent of all online consumers. Thirty-four percent of online consumers ages 18 to 24 prefer PayPal or similar services versus 27 percent of all online consumers.
Younger Consumers Driving Demand for Online Payment Options
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