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Entrepreneur Finds Recipe For Success
Judith Moore, a lifetime baker, was on a quest to find the “perfect� chocolate chip cookie recipe. Her son-in-law thought she should start her own business.
“I started investigating what it would take to start a cookie company,� she says. Charlie Elberson, who owns an advertising agency, offered to develop a brand identity for her. In return, Judith would supply him with free cookies for a year.
Judith next contacted Coast SCORE in North Charleston, S.C., for advice on her business plan. SCORE Counselor Greg Kopatch helped her focus her vision. Greg also recommended that she create a spreadsheet and produce cash flow projections for three years of business.
Greg continues to advise Judith on her ongoing business and its structure, business management and growth. And, it’s been a recipe for success. Judith’s business, Charleston Cookie Company, recently entered into a new partnership with Dean & Deluca, a retail and catalog gourmet food company based in New York City.
Photo by Charleston Cookie Company.
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