Xango Hires Sports Marketing Agency

Xango NEW YORK, May 22 /PRNewswire/ — Amplify Sports and Entertainment, LLC (http://www.ampfirm.com/), innovators in strategic sponsorship consultation, activation and measurement analysis, announced today it is now the sports marketing agency of record for global nutritionals leader, XanGo, LLC. A recognized category creator, XanGo is the first company to market a premium mangosteen-based dietary supplement beverage, XanGo(R) Juice, to consumers worldwide.

Last November, XanGo became the first-ever sponsor of a major-league U.S. professional sports team jersey front when the company announced a historic deal with Real Salt Lake (RSL) and

Major League Soccer (MLS). Amplify began a relationship with XanGo in 2006 consulting on the company’s jersey sponsorship negotiations with MLS and RSL. In November, with Amplify’s guidance, XanGo signed a deal to have its full logo appear on RSL’s official jersey, making XanGo the first corporate sponsor to acquire a co-branding opportunity on a major-league U.S. professional sports team uniform.As agency of record, Amplify will further its support of XanGo’s RSL jersey deal by providing a complete sponsorship measurement analysis. In addition, Amplify will work with XanGo to develop a customized sports marketing and media relations campaign to elevate XanGo’s distribution base and leverage its RSL corporate sponsorship. Amplify will also spearhead efforts to identify prominent athletes who drink XanGo(R) Juice for potential endorsement and spokesperson campaigns.

“The RSL sponsorship was not only a landmark deal for XanGo, but it was also a breakthrough for the U.S. sports marketing industry because it brought the MLS closer to the international model for jersey sponsorship,” said Michael A. Neuman, President of Amplify Sports and Entertainment, LLC. “After serving as consultants on this historic deal, we are eager to continue our support of XanGo through the activation and evaluation of their unprecedented corporate sponsorship initiative.”

“XanGo’s brand is synonymous with health and fitness. Sports marketing is a key component of our global campaign. Amplify is a valued strategic partner in implementing our sports marketing strategy and advancing the XanGo brand as a passionate advocate of the great game of soccer through our partnership with RSL and MLS,” said XanGo Chief Marketing Officer John Digles.

In partnership with RSL, XanGo has also created XangoSoccer.com (http://www.xangosoccer.com/), a one-stop destination for soccer enthusiasts and novices interested in learning about soccer. RSL jerseys, XanGo products and updates on events and promotions will also be available on the site.

About XanGo, LLC.

XanGo, LLC is a recognized category creator as the first company to market a premium mangosteen beverage, XanGo(R) Juice, to consumers worldwide. A delicious daily dietary supplement, XanGo Juice harnesses the nutritional attributes of the whole mangosteen fruit through a proprietary formula. Based in Utah, XanGo is privately-owned and powered by a global network of independent distributors. XanGo’s expansive operations include the United States and numerous international markets such as Japan, Australia, New Zealand, Mexico and Canada. For more information on XanGo and XanGo Juice, visit http://www.xango.com/. Copyright XanGo, LLC. All rights reserved.

About Amplify Sports and Entertainment, LLC

Amplify Sports and Entertainment, LLC specializes in maximizing clients’ investments in sports, lifestyle and entertainment sponsorship. Through strategic insight, Amplify builds brands by customizing compelling, relevant and memorable marketing programs that drive sales by establishing a deeper, more emotional bond with target consumers. Proprietary tools, the Sponsorship Snapshot(TM) and the Sponsorship Amplifier(TM), offer the industry the most comprehensive resources for evaluating return on sponsorship marketing investments. Clients include: ABSOLUT(R) VODKA, Cruzan(R) Rum, Gardenburger, ING Direct, Level(TM) Vodka, National Basketball Retired Players Association, Samsung Electronics America, Inc., Strike 10, USA Field Hockey and XanGo, LLC. For more information on Amplify Sports and Entertainment, LLC visit http://www.ampfirm.com/.

Source: Amplify Sports and Entertainment, LLC

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