Business Opportunities Weblog

May 25, 2007 by Angela Shupe | 0 Comments

Jamaica Plain Gazette:

White batiqued dragonflies dance across bursts of orange-yellow sky. A blue lizard cheerfully crawls across a geometric landscape. Not only do these lively patterns promise to adorn babies and toddlers in colorful garb, these organic cotton clothes will make the environmentally conscious parent proud.

According to the store’s owner, Jamaica Plain resident Liz Vittori Koch, Hatched is the only place that sells organic baby and toddler clothes. Vittori Koch opened the store in 2005 because, “There was nowhere else to buy exclusively organic baby clothes,” she said during a phone interview. Her products use 100 percent organic cotton and are available in sizes zero to 24 months and two to four toddler.

Vittori Koch obtains products from several suppliers, including Jackie Cefola who produces the popular Momma J’s label. Cefola’s specialty is handmade kimonos.

“When I was pregnant the first time, I was cognizant of the environmental impacts of having children—the consumption that goes along with it, especially with clothes. I tried to make conscious decisions about everything I purchased,” Cefola, who is the mother of two young children, said.

According to Vittori Koch, the store’s products have received a great response from JP residents, as well as from people throughout Massachusetts. “So many parents are trying to make educated purchases. Buying organic clothes not only protects children from harmful chemicals, it’s a bigger statement about the environment,” she said.

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Tags: Children