PayPal Adds New Features for Business Partner Program
PayPal, the online payment service of Internet auctioneer eBay Inc., has taken two more steps in its effort to diversify its transaction base beyond the eBay fold. This week it announced it would use IP Commerce Inc. technology to enable small businesses to easily send invoices and receive payment through PayPal. That new service followed word that PayPal would provide new incentives to merchant acquirers, processors, and others that join its PayPal Partner program and offer PayPal’s Express Checkout service to their customers.
The Partner program rolls up some new and old features under one umbrella, according to Gene Alston, business development director at San Jose, Calif.-based PayPal. PayPal has offered processors $1,000 for each merchant they bring to Express Checkout for about a year, “but we really didn’t talk about it,” he says. The new Partner program continues that incentive, and it also adds what PayPal dubs an “integration bonus.”
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