Unusual Business Ideas That Work:
Linda Franzblau began the party as she always did: by introducing herself to the guests; telling them about Petlane and its products for dogs, cats and birds; and talking about her own dog, Rocket, and her cats, Dot and Dash.
Then she came to the point where every party differs–meeting the guests and learning about their needs. She asked each of them to introduce themselves and talk about their pets. A woman named Katy mentioned she had an older dog that she used to walk at night, but she couldn’t anymore because the dog’s eyesight was failing. Franzblau instantly knew how to help.
As she handed out catalogs and order forms to customers, Franzblau took a moment to point Katy toward one of Petlane’s newer products, the Pet Lamp, which attaches around a dog’s neck and acts as a headlight. Katy’s reaction? “She said, ‘It sounds wonderful; it looks wonderful. Sign me up,’” says Franzblau.
Franzblau has discovered that Petlane allows her to help more than just pets. “I can give back to my community in so many ways,” she says. The business makes it easy for her to help people in and around her Oconomowoc, Wisconsin, home by setting up fundraisers for local charities. She creates a website for each charity, and the charity earns a percentage of the sales made on the Petlane products sold through that website.
Photo by Petlane.
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