What’s The Big Idea?
Entrepreneurs Startups Magazine:
Caroline Shengle, 46, and Lisa Beltezore, 34, are an inventor’s version of the Cinderella story. Beltezore was sick of having her shoes chewed up and her couch pillows carried into the backyard by her beloved canine companions. She and Shengle came up with a solution: They freeze dog treats into a block of ice anchored onto a rimmed metal plate. As the ice melts, it creates a container of cool water for outdoor pets, as well as a toy to keep them occupied.
One patent search ($5,000) and a few prototypes later, the Kool Dogz Ice Treat Maker was a reality, launched out of the women’s Thornton, Colorado, home. While making the rounds at their second trade show, they met representatives from Premier Pet Products, a Midlothian, Virginia, pet product distributor, who licensed the rights to the product.
Within a year of the idea’s conception, Kool Dogz had a manufacturer and distributor. A few months later, it was being sold online and in small boutiques. Recently, über-pet supply store PetSmart has shown interest in the product, and the inventors are now working on new versions of Kool Dogz and other ideas for pet products.
Photo by Premier Pet Products.
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