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eBay Bidding For Radio Airtime Ads
EBay Inc. will begin taking bids for radio advertisements starting Wednesday as the online auction leader tries to expand into offline ads.
EBay will partner with privately held Bid4Spots Inc., an Encino-based startup hosting weekly online auctions of radio airtime since January 2005. The agreement means advertisers can bid on eBay for commercial time on more than 2,300 Internet and terrestrial radio stations.
The auctions mostly for last-minute ad spots will take place on eBay Media Marketplace, which also brokers cable-television ads. eBay gets a commission for every dollar spent on ad buys.
PE.com | Southern California News | News for Inland Southern California
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