The age-old advice to would-be entrepreneurs is: Find a need and fill it.
For Paula Milgrom, it’s a slightly different case: Find a need and cover it.
The 54-year-old West Bloomfield woman is the inventor and sole proprietor behind RxPJs, a special line of full-length zippered robes patients can wear over flimsy hospital gowns, but which still accommodate casts, bandages and intravenous lines.
The inspiration came when Milgrom was hospitalized in late 2004 for a blood clot. A walk around her hospital floor, still hooked up to an IV and wearing a hospital gown, exposed the need for something more modest but still medically practical.
Now her product is in several stores, and Milgrom is ramping up her marketing efforts, after navigating the process of finding designers, pattern-makers and clothing manufacturers.
“I was able to see more and more around me that there was a need,” Milgrom says. “As I did some research, I said, ‘This is what I’ve been waiting for.’?”
Photo by Ricardo Thomas.
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