A tiny company thinks it can make a tidy profit in the 25-billion-washload-a-year liquid-laundry-detergent business, a battlefield dominated by Procter & Gamble Co. and other titans of industry.
The company, Cot’nWash Inc., is small, indeed. There’s a chief executive, Jonathan Propper; a chief financial officer, Thomas Crawford; and a brand manager, Remy Wildrick. There’s also an administrative assistant, and two others who are still students at the Wharton School.
The rest of the work, including manufacturing and order-filling, is done by contractors in the Philadelphia area. Propper won’t name them, saying that is proprietary information that would help rivals.
Most detergents have enzymes, he said, which are good if you have a blood or food stain. Enzymes eat those stains up. “But if there’s no protein for them to eat, they eat the fabric,” Propper said. And enzymes are bad for the environment, he said.
Propper has already placed his product, detergent packets called Dropps, in Bed, Bath & Beyond stores, and it is being phased into Whole Foods Markets and Wal-Mart stores. Other deals are pending, he said.
Photo by Cot’nWash Inc..
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