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Figamajigs


Business 2.0 Magazine:

Anyone who works long hours knows that eating can be all about convenience, not nutrition. My own diet used to consist of takeout, caffeine, and nonstop sugar, which meant I was always veering from jittery highs to foot-dragging lows.

So I recently met with a nutritionist, who suggested Figamajigs as an antidote to my sweet-tooth cravings. I wasn’t convinced that a low-fat chocolate candy packed with fiber and antioxidants would either taste good or cure a Snickers addict like me.

But I was wrong — I was hooked after just three bites. Believe it or not, though they’re all-natural and pack just 130 to 150 calories per bar, Figamajigs taste really good.

Eating healthier and substituting Figamajigs for sweets helped me shed 7 pounds of body fat in four weeks and avoid the sugar-and caffeine-induced roller coaster.

I have more energy, my mind is sharper, and I need far less caffeine to get through the workday. I guess I could grow tired of Figamajigs, but I don’t think I will. Getting fit never tasted so sweet.

$22, box of 15 bars.

Photo by Nucci Studio.

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