A recent study by International Communications Research, commissioned by Pitney Bowes, found that consumers still prefer receiving promotional information and private communications the traditional way: delivered by the mailman.
When surveyed, 45.3 percent of study respondents viewed delivered mail as less intrusive than e-mail, while 40.2 percent considered it more convenient and felt the materials could be saved and considered at leisure.
- 73 percent of respondents prefer to receive new product announcements and offers from companies they do business with by mail.
- 70 percent prefer receiving unsolicited product and services promotional info by mail.
- 86 percent choose mail over e-mail for private communications such as bills, bank statements and financial reports.
- 31 percent of consumers are less likely to discard unopened mail, including brochures, catalogs and advertising materials, while 53.2 percent report they discard unsolicited e-mails about new products.
Photo by MSDesigns.
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