A recent survey by online payroll service SurePayroll reveals that more than 80 percent of small business owners believe e-mail is a key element in the success of their business.
The survey also discovered that 62 percent of small business owners believe e-mail is equally effective as or more effective than in-person or phone communication.
One small business owner explained, “I am self-employed and work from home. My clients are in other towns. I could not survive without e-mail. Calls and meetings are nice when we need a complete exchange of ideas, but e-mail serves a great purpose of getting quick answers without a lot of side conversations. I make and send attachments constantly — much better than snail mail or fax.�
Additionally, the survey suggests that small business owners have become increasingly immersed in e-mail. 64 percent of small business owners use more than one e-mail address and nearly a third use three or more addresses. Nearly 30 percent check e-mail one to four times a day. More than 25 percent check e-mail more than 20 times a day. 50 percent receive at least 21 business related e-mails each day, and 16 percent receive at least 51 per day.
“E-mail is especially useful to small business owners in an age where startups often rely on electronic means of running business,� said SurePayroll President Michael Alter. “You can’t afford to ignore it. Today’s successful entrepreneurs usually cite cost-efficient use of technology as an integral part of their business’ journey.�
Photo by MSDesigns.
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