Domain Sellers Party Like Its 1999
The domain after-market is nearly as old as the internet itself. From domain and typo squatting through to legitimate ownership, the market for domain names has risen and fallen in line with the overall market.
Last week some $10 million changed hands at auction for domain sales, with 16 domains being sold for 6 figures. Free Credit Check.com & Credit Check.com sold together for $3million, although as the DomainTools Blog points out this was at a relatively low multiple of around 7x yearly earnings. Seniors.com sold for $1.8 million and even Blogging.com raised $135,000. The exuberance in the market even extends to the spam infested .info domain, with Houston.info selling for $17,000.
Ultimately it’s up to the market to decide the value of anything; however the domain sales market appears to be outperforming the established site marketplace. Buyers of domain names seem willing to pay much higher multiples for a domain name than the buyers in the established sites marketplace are.
Photo by MSDesigns.
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