Niche Biz: Quality Meals for Seniors
Today’s seniors have more options for receiving quality nutritious meals at home than in the past. Just ask Greg Miller, CEO of My Magic Kitchen Inc., a home-meal replacement business based in Los Altos, California. Miller says his company has been providing quality, tasty and nutritious frozen meals to seniors and busy families across the country for close to two years.
The goal of MagicKitchen.com is to help seniors save time by preparing healthy meal alternatives for them, prompted by Miller’s experiences with his elderly parents and later his father who lived alone.
“The desire to cook quality meals each day is not there any more but obviously the need to provide the body with daily nutrients and vitamins is still very strong. Just because the desire to prepare quality food has lapsed, that doesn’t mean the taste buds have gone south,â€? said Miller.
After the meals are prepared, they are vacuum-sealed and flash frozen which is a quick-freezing technique that locks in flavor, nutrition and freshness. Meals are stored frozen until ordered and then packed in a Styrofoam cooler with dry ice and shipped to the customer’s home. To prepare the meal, all the customer has to do is thaw and reheat it.
“In the case of my father, who was my inspiration to start this company, he gradually started to lose weight because he didn’t have the ability or interest in cooking his meals each day.
“With an option like MagicKitchen.com, he may have been able to stay in his own home longer than he was able to during his life,” Miller said.
Photo by Magic Kitchen Inc..
cassy on December 12th, 2008 8:09 pm
hahaha! Im not a seniors yet,but im excited to eat this kind of food that are made only for seniors, i hope they will also make food for younger people like me. are younger people like me can eat this food also? just asking because im interested.
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