Wondering how to target the teen and tween market?
Look no further than social networking sites. According to a study from Alloy Media & Marketing, 71 percent of teens and tweens going online connect to a social network weekly. And almost half of them engaged with a brand in cyber space within the last month.
Overall, about 96 percent of teens and tweens have used social networking technologies. The executive VP of strategic marketing at Alloy, Samantha Skey, said the best way to advertise to this generation is to meet them on their own terms. “They’re saying, ‘Enhance or facilitate my social-networking experience. Offer me utilities to enhance my production process or tools to help me better express or engage myself,” said Skey.
As for what they’re checking out online, the majority of teens and tweens are, not surprisingly, into entertainment and technology, though the study found a larger number of female respondents were also interested in personal-care products.
Skey recommended marketers attach themselves to services kids would be interested in. “Straightforward, old-school reward systems are attractive and enable choice,” she said.
Photo by MSDesigns.
danakeith on June 17th, 2008 at 8:19 pm
definitely is.. teens were so much engaged into technologies, no wonder the next, next and next generation to us got it all.