Firm Finds Niche In Obscure Trade Associations

July 17, 2007 by Rich | 0 Comments
In Marketing, Networking, Niche


Washington Post:

Pop quiz: What do birthing classes, spice sellers and crematoriums have in common? Give up? They all have trade associations run by the quietest and fastest-growing company on K Street, SmithBucklin.

The Chicago-based firm is the world’s largest trade association management company. Its more than 200 trade associations and professional societies include Lamaze International, the American Spice Trade Association and the Cremation Association of North America.

These are not what you’d call high-profile entities, but that’s the way SmithBucklin likes it. The company has stayed in the background, helping obscure but useful organizations, since 1949.

Photo by American Spice Trade Association.

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