Business Opportunities Weblog

July 17, 2007 by Dane Carlson | 0 Comments

The Product Naming Blog:

Flexpetz, a little more user-friendly than some recent pet drug names, just recently launched in Los Angeles and San Diego and its founder, Marlena Cervantes, views the service like an extended family and allows dogs more love and attention than single ownership can often provide.

This type of business is referred to as fractional dog ownership, and the name is an alliterative portmanteau containing the word flex. There are 5,820 nationally registered active trademarks with part of the mark being “flex.� And that’s 3 times as many as Fusion.

• FlexJets – fractional private jet ownership
• FlexCam – flexible video camera
• FlexSpace – combining industrial space leasing with outsourcing
• FlexCar – car-sharing company
• FlexBank – flexible banking
• FlexGuard – flexible mouth guard

Just goes to show the flexibility of flex.

Photo by Roadsidepictures.

In Branding, Ideas | 0 Comments