Mompreneurs Are Flourishing
By Angela Shupe on July 19, 2007 in News
After a frustrating trip to the grocery store trying to shop for food, juggle coupons, look at the weekly specials and feed her infant, Laura Hamrick thought there had to be a better way for moms to get in and out of a store without going crazy.
Her solution?
Create a product that would effectively give moms another hand. The Westerville stay-at-home mom researched and devised OnTray, a container that could be hooked onto a shopping cart to hold food, coupons or other items to free up a parent to shop while keeping toddlers occupied.
In less than two months, Hamrick has sold more than 200 OnTrays at $6.99 each through her company Web site. One retailer is interested in selling the item in a chain of Minnesota grocery stores.
Hamrick is among a new breed of “mompreneurs,” a term used to describe women who leave the workplace to raise children and operate home-based small businesses.
Angela Shupe has added 5,783 posts to Business Opportunities Weblog.
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