Yogoberry Frozen Yogurt, which has the goal of becoming a large franchising company, has opened its inaugural store in El Paso at 8041 N. Mesa, Suite G, in the Crossroads Shopping Center.
The 1,500-square-foot store opened July 3, said Aida Ahumada, who is doing public relations for the company. The store is owned by El Pasoan Jimmy Back, she said.
Yogoberry, which specializes in all-natural, nonfat yogurt and fresh-fruit smoothies, has already signed leases to open two more El Paso stores and plans to expand throughout the Southwest,
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