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in-jean-ius
With a lifelong interest in fashion, Alison Barnard used the skills she learned while attending Babson’s business school to start in-jean-ius, her own retail store, centered around the one must-have clothing item for women: the perfect-fitting pair of jeans.
Barnard stocks the store, which is located in Boston’s newest hip neighborhood, the North End, with more than 30 brands of jeans in order to accommodate the many body types and personalities of her customers.
When Barnard isn’t at her flagship store helping women find their perfect fit, she’s down the street at Twilight, her newest store, which opened in March and specializes in both formal and casual dresses.
Photo by Wiqan Ang.
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