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Juggling Your eBay Sales
eBay Performance! Selling Success With Market Research & Product Sourcing” is a clear, readable, almost fool-proof guide to discovering what sells on eBay, obtaining viable product and selling it in an effective way.
The authors are experts in their fields: Robin Cowie is president of WorldWidebrands, for years an eBay licensed provider of wholesale merchandise contacts for eBay sellers and Jen Cano is vice president for HammerTap market research specializing in online businesses and their patterns.
The book begins with what they term the Turnover Principle, using the apt analogy of a juggler’s three-part process of release, anticipate and catch, with the juggler continually adding new items to hold the audiences interest. Segueing from entertainment to eBay selling, this translates to Research, Source, Sell. With the emphasis on research.
1. eBay sellers waste enormous amounts of time and money jumping into the breech with products that nobody wants. The antidote is research.
2. Don’t try to compete with the big boys: A corporation or seller with great buying power may be able to get a lower wholesale price and undercut your selling price from black to red ink.
3. Bundle complementary products when profit margins on a single item are too narrow. Using the real-world example of a Nintendo game console sold on its own verses bundled with games and controllers, we’re shown that the sell-through rate jumps 15 percent in the bundled package as does profit, since the profit margin on the accessories are better than the console.
Photo by eBay.
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