Niche Biz: Just Salad
Inc.:
Nick Kenner and Rob Crespi left their jobs in finance to go into the risky restaurant business together.
Their idea for Just Salad came when they realized there weren’t enough quick, healthy lunch options near their offices in Midtown. With the help and knowledge of a family friend — chef Laura Pensiero, who developed the menu and created 27 unique dressings — Just Salad opened its doors in 2006 to a line of hungry professionals, including many young professionals, for whom Just Salad has become a de facto singles scene.
The lunch spot was such a hit that Kenner and Crespi were able to open another location only eight months later. Revenue is expected to top $3 million this year.
Photo by Just Salad.
annalaura brown on August 1st, 2007 3:35 pm
what a great idea. We could always use more salads. I love them.
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