Bra Straps Out Of Sight

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August 3, 2007 by Angela Shupe | 0 Comments

Orlando Sentinel:

Noel Goldman may have finally succeeded by making sure your undergarments stay where they belong.

The inventor, entrepreneur and stay-at-home mom has created Strap Tamers, a pin-and-clip combo that answers an old problem: How to keep bra straps from creeping out from underneath sleeveless shirts.

“When I was younger, I had had several products that never quite made it,” Goldman said. “I was close, but no cigar.”

This time around, the Celebration resident has managed to do something many entrepreneurs strive for but never achieve: She has moved from good idea to marketable product.

That product is a washable, pink clip that can be pinned inside a shirt for repeated use. It has been featured in InStyle Magazine and on the Oprah Winfrey Show. Now, Goldman has signed a distribution agreement that will put Strap Tamers in department stores starting in September.