Business Opportunities Weblog

August 9, 2007 by Rich Whittle | 1 Comment

eCommerce Cache:

The addition of customer reviews can benefit any eCommerce store by increasing conversions, cutting return rates, and forming communities around stores and products.

While opening up your site to user comments might seem like a scary proposition, if you have confidence in your product, there is little to fear.

In the age of the social web, many users have come to expect this interaction opportunity from eCommerce sites.

• Keep the interface streamlined and easy to use for both customers who are skimming the ratings and review headlines, and for shoppers who want to drill down into the content.
• Decide how you’re going to rank reviews. Some sites elect to rank from “Most Recent” to “Least Recent” while others rank by how helpful the review has been to customers browsing the product.
• Use reviews as an opportunity to reinforce your brand. Fully integrate the section into your layout, and change the rating icon’s color scheme to match the rest of your site.

Photo by MSDesigns.

In Customer Service, Ecommerce, Internet | 1 Comment