The Power of a Picture

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August 13, 2007 by Rich Whittle | 3 Comments

Entrepreneur Daily:

They say a picture’s worth a thousand words.

Well, in this case, I would say it’s worth even more than that. Blogger Wendy Maynard found a website called Ads vs. Reality with images of what fast food meals look like in an advertisement versus what they look like straight from the drive-thru.

As Maynard points out, these pictures prove why it’s so important to have professional pictures taken of your products for advertising.

Just look at the difference between the work of a professional photographer with a food stylist on set compared to average people snapping a shot of their burger on the kitchen table.

Warning: You may never want to eat fast food again after viewing these images. Especially the “KFC Famous Bowl” and the “McDonald’s Sausage Breakfast Burrito.”

Photo by Ads vs. Reality.

In Uncategorized | 3 Comments
Tags: Advertising, Marketing, Psychology