Beyond Strong Scotch Tape
From Twenty Four
This is obviously an amusing print advertisement campaign launched Scotch Tape to promote its brand image. The campaign apparently focuses on the efficiency of the product and highlights the hardwearing aspect of the tape. The advertisements are showing a man’s face whose mouth was stuck fast with the tape and when it was removed it came out with all hairs of the covered area thereby bringing the effectiveness of the tape to the fore.
The second advertisement is more interesting showing a nail hanging on the with the help of the tape and giving impression that when there was an effort to disengage the nail from the wall, the nail gets tilted but the tape remains there as before.
Photo by Twenty Four.
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