From 4 The Game.
After celebrities like Naomi Campbell, Cindy Crawford, Kermit The Frog, Elton John, Elizabeth Hurley, Mischa Burton and Superman, the soccer superstar David Beckham will pose for â€˜Got Milkâ€™ ad. Annie Leibowitz (supposed to be a big name in the industry) has already photographed David Beckham for the advert.
The Sun reports,
Having David Beckham as a face for the campaign is a huge result for both parties. Kids idolise Becks so there is nobody better to encourage them to drink the white stuff. Itâ€™s great for David too because he is keen to raise his profile in US even further so his soccer schools take off. The campaign traditionally has the biggest names in showbiz and sport. David fits the mould perfectly.
In future Beckham plans to open a Soccer Academy in LA. He also plans to permanently shift in States. This campaign will surely give Beckham, the brand, a good boost in the US market.
Photo by AdPunch.