Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

From Yahoo! Press Release

Working with monkeys. This CareerBuilder.com TV commercial was voted as the funniest commercial ad of the year and ranked amongst the most popular in USA Today’s Super Bowl Ad Meter poll. On Top ads for young adult category CareerBuilder’s working with monkeys scored 31%, better than Diet Pepsi and Adidas. And overall the brand (top ads in 2005)is in 5th position.

Peter Krivkovich, C-K president and CEO is visually pleased with the result. “Humor is a great way to grab a viewer’s attention but an ad can’t just be funny for funny’s sake. There needs to be a strategic insight behind it and, at the end of the day, it needs to move the needle for your client’s brand. This campaign did that overwhelmingly.â€?

I agree with you Peter Krivkovich one hundred percent. An ad cant just be funny for the sake of it. When humor is central to the message and message strongly communicates the concept nothing can stop it from hitting bull’s eye.

Careerbuilder in “working with the monkeyâ€? commercial features a human employee working in an office inhabited by chimpanzee co-workers.

Photo by Yahoo.

About these ads

Originally posted by Dane Carlson on August 17, 2007 in Humor.

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