From Yahoo! Press Release
Working with monkeys. This CareerBuilder.com TV commercial was voted as the funniest commercial ad of the year and ranked amongst the most popular in USA TodayÃ¢Â€Â™s Super Bowl Ad Meter poll. On Top ads for young adult category CareerBuilderÃ¢Â€Â™s working with monkeys scored 31%, better than Diet Pepsi and Adidas. And overall the brand (top ads in 2005)is in 5th position.
Peter Krivkovich, C-K president and CEO is visually pleased with the result. Ã¢Â€ÂœHumor is a great way to grab a viewerÃ¢Â€Â™s attention but an ad canÃ¢Â€Â™t just be funny for funnyÃ¢Â€Â™s sake. There needs to be a strategic insight behind it and, at the end of the day, it needs to move the needle for your clientÃ¢Â€Â™s brand. This campaign did that overwhelmingly.Ã¢Â€?
I agree with you Peter Krivkovich one hundred percent. An ad cant just be funny for the sake of it. When humor is central to the message and message strongly communicates the concept nothing can stop it from hitting bullÃ¢Â€Â™s eye.
Careerbuilder in Ã¢Â€Âœworking with the monkeyÃ¢Â€? commercial features a human employee working in an office inhabited by chimpanzee co-workers.
Photo by Yahoo.
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