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White Kid, Black Face Campaign?
From AdFreak
Itâs hard to know where to even begin with these German UNICEF ads. Letâs start with the most basic question: What in the Schadenfreude were they thinking? Little white kids in blackface? Blackface made of mud?
This campaign was meant to raise support for schools in Africa, but even that part of the message is mangled by lines that sound like theyâre condemning an entire continent: âIn Africa, kids donât come to school late, but not at all.â?
The campaignâs apparently been pulled after international criticism, although UNICEF notes that there was no ânegative reaction from the German public after publication.â?
Well grand! Good to hear Germanyâs finally overcome its touchy history with race relations. I just wish I could have seen the lines that didnât make it into this campaign. I bet they had winners like: âHere, I hurl spitballs at girls. In Africa, kids hurl spears at lions.â?
Photo by AdFreak.
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