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Too Cool For School
Gone are the days of ugly dorm furniture and gigantic computers.
Instead, today’s college students are looking for ways to express their individuality with funky furniture and colored laptops–and retailers are helping them do just that.
It’s a trend that’s been picking up steam for a while, but is just starting to make a significant financial impact for many retailers.
According to the National Retail Federation’s 2007 Consumer Intentions and Actions Survey, conducted by BIGresearch, the average college student and their parents will spend approximately $956.93 on back-to-school duds and furniture, up from $880.52 last year.
“With other consumers worrying about the stock market and interest rates, retailers are smart to focus on a group that needs to buy because of a life stage event,” said BIGresearch vice president of strategy Phil Rist.
Photo by MSDesigns.
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