Inventor’s First-Aid Kit A Hit
It’s amazing when a product keeps giving.
Richelle Nassos, of Cave Creek, launched me4kidz LLC from her kitchen a year ago. Inspired by her son, Cody, 8, Nasso invented a kid-friendly first aid kit called the medibag.
Since then, the red doctor-like bag has taken off. Nassos and her husband, Pete, have sold 30,000 medibags to 800 stores in eight countries nationwide as well as 70 online retail stores such as Baby Catalog, Baby Center Store, Sports Authority and others. It sells for $20 to $30.
The innovative idea started when a bee stung Cody, then 3 years old.
“Every time I pulled out a first aid kit, Cody had a melt down,” Nassos said. “I said to myself that night after all the tears were gone, ‘there’s got to be a first aid kit that is made for kids.’ Because when you pull it (an adult first aid kit) out, it seems so intimidating.”
Medibags are assembled at Gompers Center in Phoenix, a non-profit organization that serves adults and children with disabilities in Arizona.
Adults at the center’s vocational room label and pack the kits. The center receives 10 percent for each medibag manufactured, which helps provide services to disabled adults and children.
“I love helping people,” Nassos said.
Photo by me4kidz LLC.
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