Attracting Customers with a Blog
Five years ago, Steve Spangler was a science teacher outside Denver. These days, his educational toy company, Steve Spangler Science, employs nearly 30 people and he speaks to groups of science teachers across the country.Mr. Spangler largely credits his blog for his success. Steve Spangler Science recorded more than $5 million in revenues last year.
“One of the secrets,” says Mr. Spangler, “is to make sure you’re writing headlines and content that are picked up by [content-sharing site] Digg.com and other bloggers.”
He wasn’t always a believer in blogs. It was after a video of Mr. Spangler demonstrating the explosive effects of dropping Mentos into Diet Coke spread across the Internet that he realized their power to help his business.
Disclaimer: My homeschooling wife is a regular customer of Steve Spangler Science, and my four year old son browses and marks up their catalog like I used to do with the Christmas toy catalogs.
Ashish on August 28th, 2007 11:05 am
5 million dollars..thats a dream for me…
http://cooladvertisements.blogspot.com/
Ann on September 2nd, 2007 8:12 am
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time and effort you spend for keeping blog lively and attractive and that
makes it worth visiting and re-visiting.
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