Business Opportunities Weblog

August 27, 2007 by Angela Shupe | 0 Comments

PRNewswire:

After a fruitless and exasperating search for magazines that would entertain, educate, and inspire her own daughters, Jamie Bryant found herself doing something she’d never dreamed of — launching a new national publication. Kiki Magazine, which debuts next month, is aimed at “girls with style and substance” ages 9-14. Part magazine and part studio, Kiki proves possible the marriage of fashion, design, and creativity with smart, safe, age-appropriate content that will please girls and their parents.

Kiki began when Bryant’s daughters, aged 7 and 9, started to express interest in fashion and design, topics not usually covered in magazines aimed at younger readers. Already frustrated by overtly-sexualized clothing and media marketed to an increasingly young audience, Bryant — a
Cincinnati-based editor and educator — found the same was true of the current crop of magazines for adolescent girls.

“Even publications aimed at younger teens offer up soft-sex articles and overly-mature content that parents and readers are uncomfortable with,”Bryant says. “There simply wasn’t anything compelling being published for tween girls.”

Bolstered by her years of experience in education and textbook development, Bryant took matters into her own hands. “I could sit around and wait for someone else to do something about it, or I could do it myself,” she says. “And I work with a lot of creative people who were
determined to help me.”

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Tags: Creations, Public Relations