Business Opportunities Weblog

August 29, 2007 by Rich Whittle | 1 Comment

Toronto Sun:

Knowing how much people love to enter contests, Carolyn Wilman has made a business out of it. “I teach people how to have more fun in their lives by entering contests and winning,” the entrepreneur says.

Wilman’s company is called Imagination Edge Inc. but she’s best known as the “Contest Queen” .

Her website lets contest enthusiasts connect to all things relating to the hobby of contesting. Wilman also offers contestants excellent tips and advice to help them win through her informative classes, an e-newsletter and her book called You Can’t Win If You Don’t Enter.

While she helps contest goers on one side of her business, the other side works with companies to create and implement innovative contests and promotions.

Wilman says there are four types of prizes people love to win, called “The Four Cs of Contesting.” They are computers, cash, cars and cruises. Wilman earned her title as the Contest Queen years ago when she won three trips all in one week.

“People started to ask me about my secret to winning contests, so I built my business to share that expertise,” she says. “I live by the credo, ‘You can’t lose helping others win.’”

Photo by Walter Passarella / Metroland.

In Ideas | 1 Comment
Tags: Competition, Events