Business Opportunities Weblog

August 30, 2007 by Rich Whittle | 0 Comments

Springwise:

Since newborns grow out of a clothing size every month or so in the first half year of their lives, German Lütte-Leihen came up with a solution: a layette rental service for a fixed fee per month.

Parents can choose from different sets of onesies, pajamas and outerwear. The clothes are delivered by post. Once babies grow out of a size, the set can be exchanged for the next size up, free of charge. Like Netflix for baby clothes.

The clothing may be used, but it’s in great condition; the items are only used for a short while by each baby, and there’s not much wear and tear in the first six months.

Moreover, most of the clothing provided by Lütte-Leihen is made from 100% organic cotton.

Besides saving parents the expense of clothes that are only worn briefly, Lütte-Leihen’s service spares them the hassle of shopping for new items in a period when time is at a premium.

Photo by Lütte-Leihen.

In Kids, Niche, Startup | 0 Comments