Find Your Kind Of Work
If you’ve thought of quitting your day job and starting your own business, you’re not alone. According to the Small Business Administration, 672,000 companies were created in 2005. That’s the biggest startup boom in U.S. history. Still, starting your own company is risky. The SBA says 544,800 small businesses closed that year.
So how do you choose the business that’s right for you?
Above all, find out if you have the personality to run a firm, says Nancy Wurtzel, founder of Allbaby.com, which sells personalized baby gifts.
“Not everybody is suited to run their own business,” she said. “You need to ask yourself if you’re a self-starter who doesn’t get overwhelmed with the horrible days, if you need a boss to motivate you, if you need the camaraderie of co-workers to go to coffee breaks or lunch.”
Wurtzel was a new mom as well as a marketing and public relations executive when she launched her mail-order business, which later moved to the Internet. “I was really into babies at the time,” she said.
She used her knowledge and contacts to shift from corporate consulting to small-business owner.
The idea for her business came in 1993, when Wurtzel bought a personalized newborn birthday scroll by mail order for her daughter. When the item arrived, she was disappointed with the quality and appearance of the product, not to mention the incorrect personalization.
Wurtzel knew she could create a more attractive certificate and provide better customer service. That’s how Allbaby.com was born.
Image from Allbaby.com.
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