When analyzing the marketing mix most entrepreneurs quickly learn there are two basic type of market research…..”primary” and “secondary”.
Primary research is the collection of original data employing numerous methods including surveys, interviews, questionnaires, etc. This method is generally too costly and time consuming for most small firms.
Secondary data is simple information that already exists. Nowadays, it is easily assessable and dirt cheap to buy.
Moreover, the primary outlet for this information is the federal and state governments
Using the most modern technology Uncle Sam has amassed very useful business information and data that any sized business can use for marketing purposes.
Check out the following websites and start collecting that marketing data:
Photo by Ian Britton.
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