When analyzing the marketing mix most entrepreneurs quickly learn there are two basic type of market research…..”primary” and “secondary”.
Primary research is the collection of original data employing numerous methods including surveys, interviews, questionnaires, etc. This method is generally too costly and time consuming for most small firms.
Secondary data is simple information that already exists. Nowadays, it is easily assessable and dirt cheap to buy.
Moreover, the primary outlet for this information is the federal and state governments
Using the most modern technology Uncle Sam has amassed very useful business information and data that any sized business can use for marketing purposes.
Check out the following websites and start collecting that marketing data:
Photo by Ian Britton.
|100 People you Should Follow on Twitter in 2014|
|How the heck does the stock exchange work, anyway?|
|This Video Will Make You Wish You Were an Entrepreneur in the 1980s|
|The Chinese Train That Never Stops|
|Even the Shopping Cart Needed Marketing|
|Entrepreneurs Take Too Many Showers|
|Science is Cool, Even the Science of Christmas Trees|
|3D Print Your Unborn Baby|
|How to Attract Better Clients|
|The Economics of North Dakota’s Oil Boom|