Looking to increase sales? Encourage “brand sirens” to sing your product’s praises online in blogs, on social networking sites, your own Web site’s comment section and other Internet locations.
Favorable word-of-mouth advertising is a proven sales booster, of course, and the Web can spread the word to millions of potential customers.
OK, so what are brand sirens, and how do you get them to endorse your company’s offerings online?
They’re satisfied customers who love your firm’s products or services. Some will wax enthusiastic on the Internet and elsewhere without any prodding, happy to share their good fortune with buddies as well as strangers.
Others may write you to express their happiness and would be happy to go public if you ask them to.
Social networks are a good marketing tool.
Among popular social networking sites that can go a long way to stir up major product buzz are MySpace, Facebook, LiveJournaland Buzznet.
Besides piggybacking onto an existing network, building your own network is also an option that more businesses are considering.
Social networking expert Rich Lyons of Lyons Consulting Group says that a company’s own network can focus specifically on that company’s business.
Photo by MSDesigns.
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