Unusual Business Ideas That Work:
Washington, D.C.-based PaceTat offers on-skin advertising in the form of pacing guides. Pacing guides are used by runners in marathons and races to help them maintain the speed needed to finish a race within their goal time.
Existing solutions include paper or plastic bracelets, which have a tendency to chafe and get in the way. PaceTat offers a comfortable and easy to read alternative: pacing guides transferred directly onto the skin of the forearm, like a temporary tattoo.
What’s interesting for marketers is the branding opportunity: PaceTat offers custom branded versions for advertisers. Priced from USD 0.39 each, depending on order quantity, PaceTat’s pacing guides present marketers with a unique canvas for conveying a message that literally sticks with the consumer until it’s washed off.
The company, which was founded earlier this year, has already sold over 30,000 branded pacing guides. (They picked a desirable audience, too. In the US, the running market is notable for its median household income of roughly USD 113,000, according to Runner’s World.)
Photo by PaceTat.
The Running Guy on September 5th, 2007 at 11:37 am
Interesting product. As a runner myself this appeals to me simply because of its simplicity. However, many runners are using a GPS (I.e. Garmin Forerunner) watch to guide their pace. This provides me with real-time feedback on my pace, as well as my mileage and time.
The Running Guy
Wasatchspeedgoat on September 5th, 2007 at 3:20 pm
pro ultra runner, what’s the product?