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Make Money From Runners
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Washington, D.C.-based PaceTat offers on-skin advertising in the form of pacing guides. Pacing guides are used by runners in marathons and races to help them maintain the speed needed to finish a race within their goal time.
Existing solutions include paper or plastic bracelets, which have a tendency to chafe and get in the way. PaceTat offers a comfortable and easy to read alternative: pacing guides transferred directly onto the skin of the forearm, like a temporary tattoo.
What’s interesting for marketers is the branding opportunity: PaceTat offers custom branded versions for advertisers. Priced from USD 0.39 each, depending on order quantity, PaceTat’s pacing guides present marketers with a unique canvas for conveying a message that literally sticks with the consumer until it’s washed off.
The company, which was founded earlier this year, has already sold over 30,000 branded pacing guides. (They picked a desirable audience, too. In the US, the running market is notable for its median household income of roughly USD 113,000, according to Runner’s World.)
Photo by PaceTat.
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The Running Guy on September 5th, 2007 11:37 am
Interesting product. As a runner myself this appeals to me simply because of its simplicity. However, many runners are using a GPS (I.e. Garmin Forerunner) watch to guide their pace. This provides me with real-time feedback on my pace, as well as my mileage and time.
The Running Guy
Wasatchspeedgoat on September 5th, 2007 3:20 pm
pro ultra runner, what’s the product?
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