Where Can You Find Guys Online?
U.S. men age 18 to 34 have always been an elusive target for marketers, and one they pay dearly to hit — think of the ever-rising cost of Super Bowl spots.
eMarketer estimates that the segment now comprises 27% of the total male Internet user population, and the percentage is growing.
Whether at home, work or school, 23.1 million U.S. men age 18 to 34 use the Internet.
A Wired article dubbed “The Lost Boys” said that when it comes to media, men 18 to 34 like things “fresh, unpredictable, and uncensored. They’re more than twice as likely as other adults to have TiVo or some other DVR…On the Web, they tend to cluster at porn, gaming, and sports sites.”
“Men are more likely than women to use the Internet as a destination for recreation,” Mr. Sackett said. “They’re more likely to gather material for their hobbies, read online for pleasure, take informal classes, participate in sports fantasy leagues, download music and videos, remix files and listen to radio.
Men are more interested than women in technology, and they are also more tech savvy.”
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Photo by MSDesigns.
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