After years of being ignored, female drivers are finally getting recognized by the auto industry as an important part of the market.
What could make more sense, then, than an emerging market for women-specific automotive tools?
The Pink Toolbox Co. packs its Pink Car Kit with essential emergency supplies such as jump leads, mobile charger and hammer—all in girly-girl pink. (Springwise isn’t a big fan of pinkwashing, but we’ll put our personal feelings aside.)
California-based Safety Girl, meanwhile, offers the more whimsical Safety Girl Roadside Emergency Kit, which includes breath freshener, lip balm and chocolate as well as utilitarian items such as an emergency blanket and instructions for changing a flat tire.
Photo by Safety Girl.
Dana Wallert on September 11th, 2007 at 10:38 am
I love that! What a great idea…I can only imagine the profit potential.
(((((HUGS))))) sandi on September 11th, 2007 at 12:34 pm
TOO CUTE! (((((HUGS))))) sandi
danakeith on June 30th, 2008 at 1:48 am
that was so cute.. all in pink? (laughs) think most girls loves the idea of having one.. if i happen to have a car and drive through it, i’d probably purchase one.