When it comes to money, the perception of the starving college student applies less and less.
According to findings in the “American Freshmen: Forty-Year Trends 1966—2006” report from the Higher Education Research Institute at UCLA’s Graduate School of Education & Information Studies, entering freshmen in 2005 “came from households with a parental median income of $74,000, 60% higher than the national average of $46,326.”
An Alloy Marketing + Media-commissioned study by Harris Interactive found that 2007 college students age 18 to 30 have $48 billion in mad money or disposable income.
On campus, much of that spending is going toward technology such as mobile phones. So college students have mobile phones and money. How can marketers use one to generate the other? After all, unsolicited messages sent to mobile phones are just portable spam.
Marketers may reach college students by capitalizing on their penchant for texting. Embedding short codes on product packages can prompt texting, and the potential goes beyond Coke cans and snack wrappers. Short codes on physical media such as newspapers, magazines and billboards tie them to mobile handsets, along with the permission required to reach mobile users, at least with a specific offer.
Photo by butte.edu.
e² Young Engineers
Build Your Tomorrow. Today! CLICK HERE TO VISIT OUR WEBSITE Background: We are e² Young Engineers Young Engineers enrichment programs combine education + entertainment = edutainment. We created a variety of different programs that can be used to teach science, technology, engineering, math (STEM). Children joining our educational community can learn and enjoy arithmetic, physics, […]
Business owners don’t have the time or know-how to manage their own social media campaigns, yet they know they need to. Start your own business managing social media for local businesses – we provide the website & all the training you will need. Do you enjoy Facebook & Twitter? Why not make a hefty residual […]
Commercial Capital Training
Welcome to Commercial Capital Training Group Own Your Own Finance Business By Completing Our Comprehensive Commercial Loan Broker Training Program Commercial Capital Training Group, LLC 90 State St. Suite #1500 Albany, NY 12207 Commercial Capital Training Group has developed a one-of-a-kind commercial loan broker training program that allows you to own a commercial finance company. With […]